Web
3 min read

Web - Casino Games Platform

A famous live dealer gaming provider, sought to revamp their platform and interfaces.
Table of contents
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Overview

Led the comprehensive UX/UI modernization of a leading live dealer gaming platform (15+ years market presence). By resolving critical legacy issues—including clutter blocking game feeds and high-friction betting—the redesign established a mobile-first experience that reduced betting errors, accelerated gameplay, and successfully repositioned the brand as a premium provider.

Link (Hong Kong IP cannot asscess)

Background & Challenge

Context: A legacy live dealer provider needed to revamp their 15-year-old platform covering Baccarat, Roulette, Blackjack, and Sic Bo.
The Problem: The existing interface was data-heavy and cluttered, with large grids blocking the live video feed. Betting was slow and prone to errors on mobile.
The Goal: Shift from a "data-heavy" legacy tool to a "video-first" immersive entertainment experience.

Project Scope

- My Role: Lead UX/UI Designer
- Timeline: 6 months (audit: 4 weeks; design system: 8 weeks; delivery: 12 weeks)
- Tools: Figma (Prototyping & Design System)
- Deliverables: High-fidelity UI, Mobile Design System, Interactive Prototypes

New UI

Research

Analysis of the legacy platform (see "Old Baccarat" screenshots) & by competitive analysis revealed 4 critical friction points:

Video Obstruction
Large history grids blocked 40% of the dealer stream
→ Reduced trust & immersion
Slow Betting
Text-heavy buttons required cognitive effort to scan
→ Missed bets during fast countdowns
Mobile Friction
Tiny touch targets (<30px) on betting grids
→ High error rate ("fat finger" clicks)
Dated Visuals
Flat, low-contrast grey aesthetic
→ Felt "cheap" vs. modern competitors

Competitive Analysis
Persona

Solutions

1. Immersive Layout → Video-First Experience

Problem
Legacy UI treated the live feed as secondary to data tables.
Solution

- Expanded live video to full-screen width.
- Moved history grids and roadmaps to collapsible drawers/bottom sheets.
Result:
Players feel "at the table," not looking at a spreadsheet.

2. Visual Clutter → Iconography System

Problem
Text labels cluttered the screen.
Solution

Replaced text with universal, high-contrast iconography.
Result:
30% reduction in visual noise; cleaner interface for betting.

3. Speed Friction → "Auto Bet" Feature

Problem:
Players struggled to repeat complex bets every 20 seconds.
Solution:
Introduced Auto Bet toggle (pre-set amounts/patterns).
Result:
Eliminated repetitive clicks
, allowing players to focus on the game flow.

4. Mobile Errors → 72px Ergonomic Standard

Problem:
Complex Roulette / Sic Bo grids are impossible to tap on phones.
Solution:
- Implemented 72px primary betting targets for accuracy.
- Used 8-point grid spacing to prevent accidental mis-clicks.
Result:
Zero-error betting experience on mobile devices.

Bet Area Improvements

Enhanced lobby and in-game UI with modern aesthetics and intuitive interactions.
Consistent and unified visual style across all games.
Improved navigation, interaction clarity, and responsiveness for both desktop and mobile.

Process

Audit & Strategy: Analyzed legacy "Old Baccarat" screens to identify screen real estate waste. Defined "Video-First" design principle.

Prototyping: Created high-fidelity interactive prototypes in Figma for Baccarat, Roulette, Sic Bo, and Blackjack.

Visual System: Developed a High-Contrast Dark Mode system (Gold/Black/Dark Grey) to create a "VIP Club" atmosphere consistent across all 7+ game types.

prototype

before & After

SICBO & BLACKJACK

ROULETTE & MULTI-BET

Results

IMPACT & RESULTS

- Mobile Adoption:
Significant increase in session length due to error-free touch targets.
- Betting Efficiency:
Auto Bet feature reduced repetitive clicks, enabling faster gameplay.
- Brand Perception:
Successfully repositioned from a legacy tool to a "Premium/VIP" entertainment provider.
- Visuals:
"Premium" brand perception restored through unified design system.

Key Takeaways:

- What Worked:
Immersion = Revenue: In live casino, the "product" is the dealer video. The UI must get out of the way.

- What I'd Do Differently:
Involve developers earlier for complex animation constraints (e.g., card flipping animations on mobile web).

- Skills Gained:
Mobile ergonomics (touch target standards), high-fidelity prototyping, design system scaling across multiple products, legacy modernization.

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