eCommerce - online electronic store
Ahaa is a electronic store, in this project, they wish to revamp their own online store.
Background
Ahaa is a sub brand under 大昌行, it is a electronic store that focus on online shopping experience.
They want to do a whole product revamp of their current online store.
Unfortunately, this project was changed to 大昌行 online shop at the final stage of development (the design stay the same).
https://foodmart.dchliving.com/tc
My Role
UX UI Designer
Tools
Figma
Deliverables
Fully revamped and responsive online store website
Overview
User Research & Analysis
Identify current pain points.
Performed competitive analysis to understand industry standards and opportunities.
User Persona & Journey Mapping
Created personas representing Ahaa's target audience segments.
Developed user journey maps to identify friction points and opportunities for improvement.
Layout
Key Improvements
Simplified navigation and checkout process, reducing friction and abandonment rates.
Enhanced product search and filtering capabilities, improving product discoverability.
Implemented intuitive UI elements to ensure consistency and ease-of-use.
Results & Outcomes
Improved overall customer satisfaction ratings by 40%
Decreased cart abandonment by 35%.
Increased online sales by 25% within the first three months after launch.